Wednesday, February 23, 2005

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February 23, 2005
BY SANDRA GUY<>
Business Reporter

Lands' End to cut jobs, reorganize departments

Lands' End, the preppy apparel retailer that Sears, Roebuck and Co. has failed to make work in its stores, will cut 375 jobs and reorganize the company.
The changes follow a 3 percent to 5 percent sales decline in Lands' End's catalog and online sales in 2004. Lands' End shoppers are increasingly ordering goods online rather than by catalog, a Sears spokesman said Tuesday.
Lands' End apparel also has taken a beating in Sears' stores. Sears initially blamed the brand's problems on its lack of relevance to urban, multicultural shoppers. Sears CEO Alan Lacy then said last spring that too little apparel had been ordered for spring, and that Lands' End apparel had arrived too late for the Monster Job season.
Analysts started speculating late last year that Sears would sell Lands' End, especially since Sears' largest shareholder, Kmart Chairman and hedge fund manager Edward Lampert Jr., wants to unlock value in Sears' poorly performing assets.
Sears has insisted that it supports the Lands' End brand, which Sears acquired for $1.9 billion nearly three years ago, noting that its sales in Sears stores increased in December from a year earlier.
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The Lands' End restructuring has nothing to do with Sears' impending takeover by Kmart Holding Corp., a Sears spokesman said Tuesday.
Lands' End cut the first 185 jobs at its Monsterjobs Dodgeville, Wis., headquarters on Tuesday.
The company will close a call center this summer in Cross Plains, Wis., where salespeople answer customers' telephone calls. The center, about 20 miles west of Madison, Wis., will close June 5, eliminating 30 full-time, 165 part-time and 375 seasonal jobs.
After the cuts, Lands' End will employ 6,400 in Wisconsin.
The company's children's, women's and men's apparel departments will no longer have their own sourcing, design, quality, inventory and merchandising people. Instead, people in those jobs will work for all of Lands' End departments.
In addition, Lands' End will merge its Internet department into its regular operations.
Lands' End said it will offer severance packages to its full-time and part-time employees. It will offer work to the seasonal employees, who answer phones during the November and December holiday season, at its three other call monsterjobs centers.

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